TerraComms Methodology Demo

You invested in the content.
Here's what's missing around it.

The Narrative Gap Analysis™ takes a single content asset your team has already created and maps the full communication ecosystem that should surround it. Not which channels to post on — but where the conversation already happens and what each touchpoint needs.

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Sample Asset

Company Showcase Video — YouTube (2:47)

What this audit reveals

We took one piece of content — a professional showcase video posted to YouTube — and mapped every communication touchpoint that should exist around it. The result shows your narrative gap: the distance between how much your audience wants to know and how much you're telling them.

That gap is where confusion, competitor narratives, and missed opportunities fill the vacuum. This demo uses a fictional scenario, but the pattern is universal: companies invest in content creation and stop at distribution.

Touchpoints Across 6 Categories

Missing or Weak

Deliverables Drafted

Asset Analyzed

◈ Narrative Gap Analysis™ Methodology

Asset Selection. We start with a single content asset your team has already created. A video, a blog post, a press release, a product launch — anything you've invested in.

Brand Calibration. A working session captures your voice, audiences, goals, and guardrails. This feeds every output the system produces — so deliverables sound like you, not a consultant.

360° Mapping. AI-accelerated analysis maps every communication touchpoint that should exist around this asset across six categories: owned media, earned media, social channels, consumer education, sales enablement, and internal alignment.

Gap Scoring. Impact-weighted scoring reveals your narrative gap — the distance between audience demand and your current coverage.

Deliverable Drafting. We draft content for the highest-priority gaps — calibrated to your brand voice, ready for your team to review and deploy. You own the accounts. We provide the ammunition.

Combines AI-accelerated analysis with 18 years of strategic communications expertise.

Input

What You Provide

One working session. One content asset. We handle the rest.

▸ Content asset (video, blog, PR, launch)
▸ Brand voice & tone guidelines
▸ Target audiences
▸ Business objectives
▸ Compliance or regulatory notes

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Diagnostic

What the System Maps

AI-accelerated scanning across your entire communication ecosystem.

▸ 18+ communication touchpoints
▸ Audience demand signals
▸ Competitor narrative positioning
▸ Content gaps by category
▸ Impact-weighted priority scoring

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Output

What You Get Back

A scored gap map and draft content for your highest-priority needs.

▸ Visual communication map
▸ Scored gap analysis
▸ Brand-voice-calibrated drafts
▸ Priority action roadmap
▸ Your team deploys. You own it all.

Ready to see your full communication map?

This demo shows the methodology applied to a single fictional asset. A full engagement maps your communication ecosystem, drafts content for your highest-priority gaps, and gives your team everything they need to deploy.

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